

Sat, Jan 10
|Rivian Austin
Urban Iron ATX
Urban Iron is a new high-intensity and unsanctioned hybrid race that fuses endurance, strength, and the grit of Austin into one epic experience.
Time & Location
Jan 10, 2026, 7:30 AM – 1:00 PM
Rivian Austin, 208 S Congress Ave, Austin, TX 78704, USA
About the event
REGISTER HERE <-------
Info:
Urban Iron is a high-intensity hybrid athletic race that fuses endurance, strength, and the raw energy of the city into one epic experience. This unsanctioned urban challenge unites the ATX running, fitness, and wellness communities like never before. Spots are limited!
There is no set route for Urban Iron. You’ll be required to find your way to the check-in spots and gyms, and complete the required workouts at those locations. Prepare by studying the route and maps we share!
All athletes will receive entrance into all venues and an official finisher T-shirt and other giveaways at the after party.
The race kicks off with guided breathwork and warmups. From there, you’ll take on three elite signature workout circuits touring ATX’s top fitness studios—East Austin Athletic Club, Squatch Fitness with runs between each.
Here's what your day will consist of:
7:15am: Meet at Rivian for athlete check-in
7:40am: Kick off and warmup stretches led by Forte
7:50am: Challenge begins
Route:
Kick-off Start at Rivian’s showroom surrounded by other participants.
Sprint & Workout 1: Sprint to the edge of Rivians property to a workout with HEAT
Run 1: First Check-in: ~1.5 mile run along the south side of the river to your first check-in.
Run 2: East Austin Athletic Club: ~2 mile run to your first worout
Workout 2 East Austin Athletic Club
Run 2: ~1 mile run to Squatch
Workout 3: Squatch Frontier Fitness
Run 3: ~3.2 mile run back to Rivian.
Celebratory Finish at Rivian with DJ, Cold Plunges, recovery stations, brand giveaways, and more.
Optional mobile bag drop at check in, provided by Rivian.
Total estimated distance: 8.5 miles
Total estimated moving time: 1.5-2 hours
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