People

Profiles and stories of the athletes, coaches, trainers, founders, and fitness leaders shaping Austin’s fitness culture. From rising stars to established names, this category highlights the people behind the movement.

Stop Counting Every Bite: How This Austin-Built App Is Fixing Broken Food Trackers

MacroVision App - A smarter, faster way to track macros - without logging every bite.

Jul 6

Clean Energy, Real Results: How Organic Muscle Revolutionized Clean Sports Nutrition

Discover how Organic Muscle revolutionized sports nutrition in 2015 by launching the world’s first USDA Certified Organic pre-workout. Founder & CEO James Benefico shares how the brand eliminates over 1,200 artificial ingredients to deliver clean, sustainable workout energy without the jitters, crashes, or chemical fillers.

Jun 2

Bends in the Road, Fuel for the Grind: Inside the Veteran-Owned Mindset of No Straight Path Apparel

Every fitness brand promises to help you reach your goals, but very few focus on what happens when the road collapses beneath your feet. For Austin-based, veteran-owned apparel brand No Straight Path (NSP), those moments of disruption aren’t just expected - they are the entire point.

Jun 2

Levels Calisthenics and the Fight for Austin’s First World-Class Fitness Park.

Austin is the fitness capital of the U.S. - it’s time our parks reflected it. Join Levels Calisthenics in the fight to build a world-class, free outdoor fitness park in ATX. Sign the petition today!

May 3

A New Era of Strength: Nordic-Inspired Norse Gym Set to Open in South Austin This Spring

Norse Gym - Opening Spring 2026

Apr 3

Tuning the Human Instrument: How Cory Weatherly is Transforming Austin’s Musicians into Athletes

In the Live Music Capital of the World, performing is an endurance sport. Trainer Cory Weatherly shares his unique approach to keeping Austin’s musicians strong, capable, and injury-free, from the grueling tour bus rides to the final encore.

Feb 6

The Buzz Without the Hangover: How Kaviva is Redefining the 5-to-9 Unwind

Looking for a social buzz without the hangover? Austin-based Kaviva is shaking up the beverage scene with its kava-infused sparkling waters. We explore how this non-alcoholic alternative offers a natural way to relax, focus, and unwind.

Feb 6

Beyond the Walk: Trading Sidewalks for Healthy Zoomies

Run Buddy Mobile brings the gym to your driveway. Discover how this climate-controlled, mobile dog gym is helping Austin pups burn energy safely, building confidence and fitness in just 30 minutes - right outside your front door.

Feb 6