Business

Coverage of fitness businesses, gym owners, brand launches, partnerships, and industry growth within Austin’s fitness ecosystem. This category explores how fitness brands are built, scaled, and sustained locally.

Stop Counting Every Bite: How This Austin-Built App Is Fixing Broken Food Trackers

MacroVision App - A smarter, faster way to track macros - without logging every bite.

Jul 6

Clean Energy, Real Results: How Organic Muscle Revolutionized Clean Sports Nutrition

Discover how Organic Muscle revolutionized sports nutrition in 2015 by launching the world’s first USDA Certified Organic pre-workout. Founder & CEO James Benefico shares how the brand eliminates over 1,200 artificial ingredients to deliver clean, sustainable workout energy without the jitters, crashes, or chemical fillers.

Jun 2

Bends in the Road, Fuel for the Grind: Inside the Veteran-Owned Mindset of No Straight Path Apparel

Every fitness brand promises to help you reach your goals, but very few focus on what happens when the road collapses beneath your feet. For Austin-based, veteran-owned apparel brand No Straight Path (NSP), those moments of disruption aren’t just expected - they are the entire point.

Jun 2

Swipe Right on Your Next Trainer: How FitLocal is Revolutionizing Personal Fitness

Discover and book the best personal trainers near you with FitLocal. Swipe through verified profiles, enjoy transparent pricing, and connect with local coaches.

Jun 2

The Next Evolution of Recovery: How LYFLO is Disrupting the Protein Game.

LYFLO is a functional protein hydration drink launched in early 2026, featuring 10g of protein, electrolytes, and vitamins in a light, juice-like texture

May 2

A New Era of Strength: Nordic-Inspired Norse Gym Set to Open in South Austin This Spring

Norse Gym - Opening Spring 2026

Apr 3

Beyond the Brick and Mortar: GYMGUYZ Austin Delivers Personalized Fitness Right to Your Door

GYMGUYZ Austin Delivers Personalized Fitness Right to Your Door

Apr 1

My Fit Foods Returns to Austin: A Smarter, Stronger Comeback for the City’s Health-Conscious Community

My Fit Foods Is Now Open (Photo By Austin Fitness Community) AUSTIN (Austin Fitness Community) - Austin’s wellness scene just got a familiar name back - but this time, it has a decidedly sharper edge. After years away, My Fit Foods has officially returned to the capital city, opening its newest location at 3311 N. Lamar Blvd on February 15, 2026. Known for its fresh-made, macro-labeled, high-protein meals, the brand is stepping back into one of the nation’s fittest cities wi

Mar 2

Beyond the Solo Soak: How Evolve Social Wellness is Bringing the "Social" Back to Recovery in Round Rock

Evolve Social Wellness Space is the Ultimate Wellness Playground. (Photo by: Austin Fitness Community) AUSTIN (Austin Fitness Community) - The modern wellness journey is often a lonely one. We track our steps in silence, meditate in dark rooms, and sit in single-person saunas. Jennifer McPeak, owner of the newly opened Evolve Social Wellness in Round Rock, noticed this gap and decided it was time for a change. Evolve isn’t just a recovery center; it’s a community-centered fa

Mar 2

NEW House of Gainz Location Opens in Cedar Park

The "Mecca of Central Texas" is growing. House of Gainz has expanded with a new location, bringing its serious lifting culture, veteran-owned values, and top-tier equipment to more Austin athletes. Get the details on the new space and what it means for the local fitness community.

Feb 6